Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
نویسندگان
چکیده
Chenxi Li,a, b Xueming Luo,c Cheng Zhang,b, * Xiaoyi Wangd a School of Economics and Management, Beihang University, 100191 Beijing, China; b School of Management, Fudan University, 200433 Shanghai, China; cFox School of Business, Temple University, Philadelphia, Pennsylvania 19122; d School of Management, Zhejiang University, 310058 Hangzhou, China *Corresponding author Contact: [email protected] (CL); [email protected], http://orcid.org/0000-0002-5009-7854 (XL); [email protected] (CZ); [email protected] (XW)
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ورودعنوان ژورنال:
- Marketing Science
دوره 36 شماره
صفحات -
تاریخ انتشار 2017